BUMMER "Behavior of Users Modified, and Made into an Empire for Rent"
“is a machine, a statistical machine that lives in the computing clouds….Even at their best, BUMMER algorithms can only calculate the chances that a person will act in a particular way. But what might be only a chance for each person approaches being a certainty on the average for large numbers of people. The overall population can be affected with greater predictability than can any single person. Since BUMMER’s influence is statistical, the menace is a little like climate change. You can’t say climate change is responsible for a particular storm, flood, or drought, but you can say it changes the odds they’ll happen.”
The ten arguments in a nutshell:
1. You are losing your free will. If you don’t quit, "you are not creating the space in which Silicon Valley can act to improve itself".2. Quitting social media is the most finely targeted way to resist the insanity of our times. It’s more efficient at harming society than at improving it. Simply quitting can change the world.
3. Social media is making you into an asshole. Lanier says Donald Trump is a victim of his own addiction to twitter (37,400 tweets). For the most powerful politician in the world, his behavior is no better than a teenaged troll. He is not alone.
4. Social media is undermining truth.
5. Social media is making what you say meaningless.
6. Social media is destroying your capacity for empathy.
7. Social media is making you unhappy.
8. Social media doesn’t want you to have economic dignity. This is the most jarring argument. Lanier says the free model everyone pushed for in the 80s and 90s gave rise to the ad model, and with it the ability to create uncountable millions of fake humans and their corresponding spam and troll activity.
9. Social media is making politics impossible. “There are so few independent news sites, and they’re precious ... Our huge nation is only a few organizations away from having no independent newsrooms with resources and clout.“
10. Social media hates your soul.
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